Roman Rytov is the Chief Wheeling Officer at Wheely Grilly, a grill-on-the-wheel food truck operating out of Atlanta, GA. After working in the IT industry for over 23 years, he switched to the entrepreneurial side to co-found Wheely Grilly with his partner. As the Chief Wheeling Officer, his responsibilities include sales, marketing, business development and growth of the customer base. The food truck is a prototype of their future restaurant business.
I start my day at 6:30 AM and skim through emails first as there might be urgent emails to address. I also look into the service inquiries to be responded to and other interactions on social channels. This is how the early morning goes. During the day, if we have a shift where I work myself, then it occupies all of my time in the truck. If the trucks go with crews staffed, I often go along to talk to the customers, see for myself that everything works and what can be improved.
The most I enjoy is the fact that now I'm the boss of myself and responsible for the business end-to-end. Besides that, it's an extremely rewarding industry. We have at least one or two first-time customers who buy from the truck during a festival, and a couple of hours later come back to buy more food. This undoubtedly proves my partner's high quality culinary skills and backs up our strategy. To see almost immediate factual appreciation of your work is very meaningful.
I'm always attentive to the enquiries about our service since the speed of reaction to inbound customer requests is the king of the game. I complete application forms, send our marketing materials, share references, and compose a proposal adjusted for the customer. I use SignEasy a few times a day for completing various forms, signing contracts and applications.
Once I asked one of my customers to "print-sign-scan" a document and received his response a few seconds later. I was intrigued by the speed and asked for the secret behind this. The customer obliged and two minutes later, I had purchased a SignEasy license for myself.
Let's say you organize an event and look for the food trucks to bid. You send an application form with lots of empty fields to complete. Each such form is unique and I complete all the relevant information: menu details, credit card numbers, sign with initials acknowledging certain policies, etc. Then I attach more generic documents and the links and send it. There is nothing complex here but the ability to respond faster by quickly filling the documents and signing them is vital.
As mentioned earlier, the trump of success in our business - besides high quality food and customer service - is the speed of response. In our case, it's measured by minutes, not hours. Without SignEasy, we simply couldn’t have been this fast, and we’d have lost a few deals. At times, it allows me to address the paperwork and sign documents the first thing in the morning, well before I have actually started working. It empowers me to do my job anywhere.
The speed of reaction is what differentiates us from other food trucks. When we respond within a few minutes after the inquiry has been sent with the total package and all the paperwork signed (while others ask for extra time to get to the scanner), it creates an overall impression of professionalism and excellent execution. SignEasy has helped us create that impression on our customers. It helps save time, and earn money. It is flawless and always works as expected.
I'm planning to hire a person for booking, truck scheduling and other operations, working without vendors and suppliers. We'll then work together with SignEasy, and I'm sure it'll be up for the challenge.
Thank you Roman for sharing your SignEasy experience in our Customer Spotlight series. Check out Wheely Grilly to see what Roman has to offer.